Nearly eight out of ten American consumers believe real estate brokers and sales associates can show buyers a better selection of homes than they can on their own, according to an independent survey of the general public released by the National Association of REALTORS®. Seventy-eight percent of the general public believe real estate professionals offer them a broader selection of housing alternatives than they would otherwise receive. Seventy-four percent agree using a real estate broker saves time, and 70 percent agree real estate professionals make buying or selling a home much easier.

In another independent survey of more than 1,000 buyers and sellers, most respondents (82 percent) were very satisfied with their real estate brokers/sales associates, and a majority (77 percent) of the sellers felt the commission they paid their broker was money well spent. The survey also found the majority of buyers and sellers (64 percent) were satisfied with the amount of time the process took, and most sellers (87 percent) will use a real estate professional again next time they sell their home.

Clearly these surveys point to the value of using the services of a real estate professional in the home buying and selling process. In a transaction that has become increasingly complex with the evolution of new financing twists and sales contract intricacies, the real estate professional is often the glue holding all parties and details together. REALTORS® provide to customers and clients equal professional service: in the sale or rental of housing in advertising the sale or rental of housing in standing ready to enter broker-client relationships in the providing of real estate brokerage services. REALTORS® subscribe to the policy that equal opportunity in the acquisition of housing can best be accomplished through leadership, example, education and the mutual cooperation of the real estate industry and the public.

Not every real estate licensee is a REALTORS®. Unlike other real estate agents, a REALTORS® is a member of the National, State, and Local Associations of REALTORS® and is bound by a strict code of ethics. Access to quality continuing education programs helps them gain a greater knowledge of the real estate business. By working with a REALTORS®, you are ensuring your transaction will be handled professionally, and your rights in real estate activities protected. Only a REALTORS® can display the REALTORS® logo, which is a federally registered mark licensed exclusively to members of the National Association of REALTORS®. This mark represents a high standard of professional conduct in serving the interests of customers and clients. Individual REALTORS® may work in some or all facets of a real estate transaction, acting as seller's agents, buyer's agents, dual agents or as transaction brokers. Once you are familiar with these terms, you can find a REALTORS® who will be able to provide the services you need to complete a real estate transaction.

The decision to buy or sell a home or property is one of the most important ones you can make. Choosing a REALTORS® is also an important decision.

A REALTORS® has the interest, resources and dedication to guide you through the process. They possess an unequaled knowledge of the entire buying and selling process, from obtaining vital information on current and future trends and on legislation. to issues affecting property ownership.

In addition to knowing the local money market, a REALTORS® can explain alternative mortgage financing programs, and what personal and financial data to bring with you when applying for a loan. They determine in advance what you can afford and show you only those properties meeting your criteria.

Already familiar with current real estate values, real estate taxes, utility costs, municipal services and facilities, a REALTORS® may also be able to respond to your questions about local zoning changes which may affect your decision to buy.

A REALTORS® can provide a checklist to serve as a reminder of some things you should be aware of in a real estate transaction.

Your REALTORS® holds all parties and details together so closing occurs without any unforeseen complications.